IMAGING ON THE ROLL-TO-SHEET
WEB OFFSET PRESS.
Imaging lasersheets can now move to the specialized printing house.
From the large and nationwide institutions (banks, insurances etc.), from governmental
organizations and from the industry the question comes:
What can the printing plant do to us from the burden of imaging and fulfilment?
The web offset printer, who supplies the A4 sheets, can take over the imaging of
variable data and the handling up to the postmaster.
A great amount of efficiency is to be gained.
What mailings can be outsourced to the printing plant?
The shift of tasks may be less urgent for transaction documents (bankstatements, tax
forms, utility bills a.o.), but all the more for INFOLETTERS and ACTION LETTERS, action
letters which enjoy a high recognition.
Many info letters are never written or mailed. Even the best equipped bank does not have
enough imaging capacity. The in-house facilities are often not able to reach the target
groups quick enough with often urgent product information. For all these companies info
letters get stuck in the hazzle around imaging, inserting, processing and postal procedures.
Consequently, only the most pressing info is going to the customers, prospects, members,
suppliers, shareholders and employees. A lot of important and motivating news drops under
the table before it comes on paper.
New technique for on-line personalization.
The text and addresses are electronically transferred to the Imager on the web press. The
mail-pieces are offset printed, imaged, (bleed-)cut, delivered in batches or stacked. Automatic
stuffing and sorting is done in a parallel and the mail-shot is ready for the postmaster. This
process is done on a four colour Automation-Web press.
UV drying is redundant for regular infoletters.
A four or eight colour Automation-Web with UV also produces mailing pieces on coated stock.
On-line imaging is done on a double or single stream press.
Remote control of variable data in the printing plant.
Addresses used to be a secret part of a marketing organization. Today the danger of address
file abuse is no more critical. Electronic on-line control is now available. Moreover, the
database is just one of the aspects of the whole marketing and mailing system. The mailing
specialist, who is entrusted with the files ensures full secrecy, confidentiality and discipline.
For long term relationship, cooperation and partnership, the print supplier can now use the
up-to-date precautions against fraude and abuse; in effect, outsourced data should be and
will be at least as save as an internal database of a bank, insurance or even government
institution.
A good long-term relationship is the key to steady expansion of this outsourcing system. The
mailing plant may open a business unit, a small group, to exclusively handle all data transfer
and mail production matters. This team reports on-line in daily routine on the status of jobs
in process to the - data transfer business unit - of the principal.
Is mailing core-business of the bank, insurance or state?
Mailings certainly do not belong to the core business of a bank, insurance or other big
enterprise. These companies should be freed from the burden of imaging and fulfilment.
This is the profession of the specialized printer.
Major cost savings take place with the outsourcing of web printing, imaging and fulfilment
under one roof.
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R/S-pioneers since 1959 |
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