NEW WAYS of Direct-Mail Production
I. IMAGING CAN BE DONE in the PRINTING PLANT - roll-to-sheet -
Should the buyers of A4-letterheads continue with the personalization and fulfilment?
Or should a printing plant take care of the personalization, inserting and posting?
Is this not the job of the specialist printer for direct-mail?
Now the A-Web-press prints, images, processes, sheets A4 full bleed, stacks; at the
same place the A4-letters and attachments are put into the envelope and go to the
post-office.
This new A4-mailing service is based on prooven technology, 150 meters/minute double
stream, with perforation and punching. NO ORDER TOO BIG.
II. EQUIPMENT for LARGE and SMALLER DIRECT-MAIL CAMPAIGNS - in-line -
Promotion campaigns with personalized mailings is good business. The future is in
individualized mailing pieces as the save way to consumers and buyers Variable data
is the clou to successful marketing. Information on paper to the right target-groupe
is the key issue. Such mailings can be large volume actions or limited mail-shots,
business-to-business or to special interest groupes.
Automation offers the professional solutions for in-line large or small mailings,
combinations of offset, inkjet and fulfilment.
III. BIG DIRECT-MAIL CAMPAIGNS, in-line, one day in, next day on the post.
A4-infosheets can now be imaged in-line on the roll-to-sheet web press, trimmed
at all sides for full bleed, perforated, stacked. The specialized printer receives the
data on tape, CD or by e-mail, he prints the infosheets, images simultaneously and
mails the next day! This is the response to demand for speed in the direct-mail arena.
Many mailings only make sense when they happen within a short time frame and
quickly react to unexpected situations.
IV. SMALLER MAILINGS imaged and finished in-line.
Automation offers the finishing section to the digital press, Xerox, Océ, Nexpress,
Xeikon, IBM, etc. The sheets are imaged, batched, inserted in a C4-wallet or bagged.
From the roll or from sheets. Up to 45 mailpieces per minute, in one pass, based on
the latest AA99-Turbo-Stacker followed by the wrapper or stuffer.
fax or email for further information or call Bodo Meijer
mobile 0049 172 2162086.
GmbH - O.P.M. - |
Laacherweg 43 D-40667 Meerbusch Tel +49 (0)2132 99020 Fax +49 (0)2132 968383 |
Bodo O. Meijer md Jerry W. Meijer sen.vp R/S-Technology since 1959 ref. c4cmaile.html update 28.08.2009 |